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Finding Your Brand True North

Autor Clemett Lauren Editat de Rodney Miles
en Limba Engleză Hardback – 5 iun 2022
Business owners, entrepreneurs and leaders offer extraordinary services and solutions but when it comes to marketing their message, many are treading a rocky road of success with rough peaks and gloomy valleys of uncertainty. Let's not beat around the bush... no matter how much a business invests in a brand if no one is motivated to follow the plan everyone will go off in different directions and in a noisy and unpredictable world, leading businesses cannot afford to get lost. It's time to get back on track so you can CONFIDENTLY stand out from the crowd as the respected leader with a recognised reputation. Finding Your Brand True North gives you meaning for every message, making it easy to explain what makes your brand different and why someone should choose you. It gives you a compass and the right direction to MAP out your marketing. Discover the brand stories and Neurobranding science behind world leading and boutique brands so you can create a powerful personal and business brand profile, making promoting you and your services a walk in the park.
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Specificații

ISBN-13: 9780645498615
ISBN-10: 0645498610
Pagini: 316
Dimensiuni: 153 x 216 x 21 mm
Greutate: 0.52 kg
Editura: Montavi Pty Ltd

Notă biografică

The Brand Navigator, Lauren Clemett is an International award-winning Neurobranding expert. Told as a child that she had wordblindness and would never be able to read or write properly, she went on to become a 5 time best selling author and multiple award winner, using her dyslexia as her greatest asset - helping others understand how the brain sees brands. She has worked at leading advertising agencies and in brand management for over 30 years, has helped launch hundreds of global brands and appears in worldwide media and on podcasts and summits as the sought after branding specialist. Lauren will share how to overcome overwhelm and get a clear direction to brand, market and promote your business to stand out from the crowd and be a well known, well-paid and wanted brand.