An on-going study by world renown consulting firm Bain and Company shows that since the year 2000 Strategic Planning consistently ranks among the top two tools business leaders use to improve the performance of their organization. The proper use of such tools has proven effective in enabling organization to achieve their short and medium term goals. When properly applied it also proves effective in enabling organization to survive and thrive over the long term. Strategy is not the province of consultants, organizations, or businesses. At its core, strategy is nothing more than how you approach something that you want to do or that needs to get done in support of larger, well defined and understood goals and objectives. By targeting and Firing for Effect anyone can achieve the benefits thinking, planning and executing strategically provides.