In his new book, FITCH PATH: A Cautionary Tale About A Moose, Millennials, Leadership & Transparency, former senior executive, Todd Corley, goes inside the iconic brand, Abercrombie & Fitch (A&F), and explores how Millennials (Generation Y) and iGens (Generation Z) reshaped the self-conscious symbol of today's American youth, redefined the concept of "coolness," and forged cultural transformation. FITCH PATH examines the needs, wants and expectations of the emerging workforce majority and offers solutions to help prepare today's leaders and organizations for an inevitable reality - transparency is the new normal.