"Destined to become a seminal work on the topic." - Jamie Turner, CEO of 60SecondMarketer.com
Influence is like a super power. If you can move people, then you can move mountains. But sometimes it seems like the only way to gain influence is by becoming someone you're not-by faking it 'til you make it. Is it possible to stay authentic AND have more people listen when you speak, buy what you sell, and follow where you lead? Is it possible to be yourself...only better? Your key to BROADER influence is BETTER influence. The T.R.U.E. Hierarchy of Influence explained in this book is the path to both. What Maslow's hierarchy of needs did for individuals, the T.R.U.E. hierarchy of influence does for interpersonal relationships. Stop ruining high-level situations with low-level influence. If you're a leader, salesperson, or influencer, then it's time to be the best version of your T.R.U.E. self. You'll hear true stories of unlikely influence. Including...

• How one ordinary citizen swayed an entire town to build a school they've been stubbornly rejecting for over fifty years.
• A police officer who stopped a hijacking - with just ONE word.
• How a dad got his kids to eat their vegetables. (Sounds similar to the hostage situation.)
• A bumbling fool who somehow became the most influential person in the room - when the stakes were at their highest.
• Why one FBI hostage negotiator absolutely insists on honesty when dealing with criminals.
• The physical trainer who instantly gave his client superhuman strength...using unique and unconventional methods (and no drugs!)
• How a dance instructor out-maneuvered his middle-school students' fear of cooties (or "lurgies" if you're British).
• And a bunch more.

As you read, you'll pick up a formula that you can use to influence powerful people, create persuasive presentations, pitch better, attract more prospects, launch a better business, and MUCH more. "Tim David has written a practical, real world guide that will help you become more persuasive immediately." - Dori Clark, author of Entrepreneurial You and Stand Out, and adjunct professor at Duke University's Fuqua School of Business "Influence is something everyone uses, especially salespeople. Tim David's perspective, sense of humor, and use of story makes this a great read - enjoy!" - Tiffani Bova, Global Growth & Innovation Evangelist, Salesforce "If you're looking to champion ideas, inspire others, and make your mark on the world, then you need to read this book. You'll emerge with a clear 4-step framework - and the confidence to give it a try." - Ron Friedman, Ph.D., author of The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace