Flipping for Success confronts today's disruptive business challenges through re-examining business strategy, in particular how to be better at strategic execution. Today we are seeing more business disruption than in the past three to four decades. The old ways of growing an existing market and competing on price are yesterday's formula for success. Market differentiation, the other form of competition, has become the preferred way to compete. This term goes by a more common name, innovation. Competitive pressure has been amplified and no industry is immune. Businesses that wait too long to transform themselves will be doomed to the history books. Unfortunately, many businesses lack the adequate instruments to make this successful transformation. Many have been internally wired around the slower, compete-on-price paradigm. It's these internal barriers which prevent them from becoming more innovative. This book explores the question 'why should businesses change now' and offers approaches to rewiring business strategy for a new consumer age. It is a must read for board members, leaders and strategists currently wrestling with a host of organisational challenges.