TOURISM TRENDS: 

• The lasting popularity of the television shows Breaking Bad  and Better Call Saul continue to put New Mexico on fans’ radars.
• Prior to the COVID-19 pandemic, New Mexico saw a record 38 million visits in 2019, a number that rose for the 8th consecutive year. While 2020 saw tourism numbers go down, a record number of domestic visitors in 2021 and 2022 drove numbers up again. Almost 40 million people visited New Mexico in 2021.
• https://assets.simpleviewinc.com/simpleview/image/upload/v1/clients/newmexico/New_Mexico_Tourism_Economic_Impact_2019_Sharable_1ba22373-3304-4a56-89ab-102e365c4eae.pdf
• https://assets.simpleviewinc.com/simpleview/image/upload/v1/clients/newmexico/New_Mexico_Tourism_Economic_Impact_2021_d9d27eec-67e1-4fc2-b7a0-e7fd7f8fe3a6.pdf

FULLY REDESIGNED!

• New front cover has eye-catching full-bleed images with key selling points on the front
• New back cover is fully-redesigned
• “Best of” Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)
• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
• Other useful features including Great Itineraries, Walking Tours, and Calendar of Events.
• “Travel Smart” (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational

CURATED AND RELEVANT:

• Focused coverage on only the best places so travelers can make the most out of their limited time.
• Carefully vetted recommendations for all types of establishments and price points.

CONCISE:

• Shortened reviews presented with brevity and focus.

Please see additional key selling points in the book main description