The 21st century has started out with an almighty university that has been evolving to the point of believing in the metamorphosis of people and society through the creation of powerful inventions. And society seems to expect that too. Universities around the world are experiencing an increasing pressure for producing revolutionary ideas that can be translated into publications, patents, business, and the like. As a way of welcoming the third mission for universities, elite winners of this tough game are gathering prestige, visibility, and all kind of human and financial assets. Training and doing research (first and second missions) is not longer enough, universities are in a race for resources expressed in rankings that tend to model the whole higher education system.