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Food Styling de D Custer

Food Styling

Autor D Custer
en Limba Engleză Hardback – 10 mai 2010

Vezi toate premiile Carte premiată

IACP Crystal Whisk Award (2011)

FOOD STYLING BEHIND EVERY mouthwatering image of food is a dedicated food stylist whose job it is to consider, plan, and perfect every detail from the curve of an apple stem to the fan of a shrimp tail.

In Food Styling, master stylist Delores Custer presents the definitive reference in the field--complete with detailed information on essential tools and useful equipment, step-by-step guidance on achieving the perfect shot, and a wealth of tried-and-true techniques for everything from voluminous frostings to mile-high sandwiches. Based on her thirty years of experience styling for advertising, magazines, books, television, and film, Custer shares her expert guidance on how to achieve stunning visual perfection for all media.

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Specificații

ISBN-13: 9780470080191
ISBN-10: 0470080191
Pagini: 416
Dimensiuni: 220 x 283 x 24 mm
Greutate: 1.95 kg
Editura: Wiley
Locul publicării:Hoboken, United States

Public țintă

This book will be a must–have reference for professional food stylists, photographers, prop stylists, and chefs, as well as food styling, photography, and culinary students. It will also have a great deal of potential among art directors, advertising agencies, filmmakers, food packagers, test kitchen chefs, and cookbook and magazine editors.

Descriere

Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production.

Notă biografică

DELORES CUSTER has been a freelance food stylist and culinary educator since 1978. Today she styles for magazines and cookbook publishers, and in print advertising, public relations, television, and feature films. She has taught courses in Professional Food Styling, Recipe Writing, and Food Demonstration Techniques for Television at New York University, The Culinary Institute of America, The Institute of Culinary Education, and culinary schools around the world. Her food clients include Kraft Foods, General Mills, Unilever, Campbell Soup Company, ConAgra, Nestlé, Häagen-Dazs(R), Red Lobster, Subway, Cuisinart, Bacardi, and Budweiser. Her website is delorescuster.com.

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