Forbesbooks: Challenge Everything

ACKNOWLEDGMENTS TICK TICK TICK BOOM PART ONE: THE STORY WHY INVNT? WHY LIVE? CHALLENGE VERYTHING SECRET SAUCE: THE TRIBE PART TWO: THE WORK FROM CHAOS TO CLARITY: THE 7 STEPS OF INVNTion¿ PERFORMANCE CONTENT AND THE BIG POWER OF SMALL DATA MAKERS¿ DOZEN FIRED/ACQUIRED/ FIRED/REACQUIRED ABOUT THE AUTHORS

SCOTT CULLATHER is the Co-Founder and CEO of INVNT, the global live brand storytelling agency¿. A recognized industry leader, over the last 30 years he has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C brand experiences in over 40 countries, for dozens of the world¿s leading brands, companies and trade organizations.

On a wild ride fueled by inspiration and grit, their plans fell apart and their vision came together more than once. Eleven years later and with a combined 50 years¿ experience between them, they and a talented team of INVNTrs around the world have built the agency into one of the fastest-growing in the business, with a visionary culture, global offices, a powerhouse client list, and a stunning portfolio of game-changing work that¿s incited audiences to take a stand, make a choice, and pick a side.