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Ford and the Global Strategies of Multinationals: The North American Auto Industry de Maria Isabel Studer Noguez

Ford and the Global Strategies of Multinationals: The North American Auto Industry: Routledge Studies in International Business and the World Economy

Autor Maria Isabel Studer Noguez
en Limba Engleză Hardback – 25 oct 2001
Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
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Specificații

ISBN-13: 9780415205795
ISBN-10: 0415205794
Pagini: 380
Ilustrații: 1
Dimensiuni: 156 x 234 x 26 mm
Greutate: 0.68 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in International Business and the World Economy

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

1. Introduction
2. Ford Motor Company's Multi-Domestic Strategy
3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development
4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization
5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options
6. Ford's Survival Strategy
7. Ford's Global Strategy
8. Successful Bargaining in a Situation of Increasing Interdependence
9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests
10. A North American System of Production
11. Conclusion

Descriere

This is an analysis of how the global strategies of Multi-national Enterprises (MNE's) affect the power relationship between MNE's and states in the context of increasing trans-national economic integration.