Sales Handle: Light in spirit and easy to make, FREE SPIRIT COCKTAILS is a refreshing approach to cocktail-making without the hangover. Key Selling Points: SOBRIETY ON THE RISE: Sober-flexible living has grown exponentially over the past couple of years and continues to be a major topic. More and more, people are participating in Dry January, purchasing alcohol-free spirits like Seedlip and Curious Elixirs, and exploring sober living. EASY TO MAKE: All the drinks in FREE SPIRIT COCKTAILS are approachable and easy to whip up in a flash for any occasion¿parties, baby showers, weddings, holidays, and more. CONSUMER: people looking for fun alcohol-free recipes; wedding, housewarming, and Christmas-gift seekers; Dry January followers and those looking for general New Year New You content; readers of Punch, Food & Wine, Bon Appetit, Compound Butter; party hosts looking to have a more inclusive drink selection; cocktail-making enthusiasts