What we're looking at here are your five primary resources. The lifeblood of any online business. That's your affiliates, your list, your customers, long term customers and joint venture prospects. All of which we'll refer to from this point onwards as your resources, or your promotion power. Each one of the big five have the power to make you sales, and thus big profits. However, imagine being able to take those five and manage them in such a way that you never have to carry out the expensive act of paying for new customers, a bigger, list, more affiliates or JV contacts ever again, but still having countless thousands of them flowing into your lap.