Since 2006, Piauí magazine presents to the Brazilian editorial market a proposal whose reality is built through unusual topics, unusual approaches and humor. Based on this assumption, this paper sought to reflect on the editorial proposal of the magazine, specifically through the articles. In this sense, the understanding goes beyond the consensus that it is a vehicle of communication differentiated by language, authorial character or format, but includes these factors and also seeks answers in each step of the process.The final considerations point as a guiding characteristic the freedom to investigate the meanings of the world, besides several other aspects that explain the construction of reality in such a unique way.