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From A to A: Keywords of Markup

Editat de Bradley Dilger, Jeff Rice
en Limba Engleză Paperback – 29 noi 2010
As it becomes impossible to imagine a world without a World Wide Web, information organization, delivery, and production have converged on the simple principle of marking up information for given audiences.

From A to investigates the relationship between media and culture by articulating questions regarding the role of markup. How do the codes of HTML, CSS, PHP, and other markup languages affect the Web's everyday uses? How do these languages shape the Web's communicative functions? This novel inquiry positions markup as the basis of our cultural, rhetorical, and communicative understanding of the Web.

Contributors: Sarah J. Arroyo, CSU Long Beach; Jennifer L. Bay, Purdue U; Helen J. Burgess, U of Maryland, Baltimore County; Michelle Glaros, Centenary College of Louisiana; Matthew K. Gold, NYCC of Technology; Cynthia Haynes, Clemson U; Rudy McDaniel, U of Central Florida; Colleen A. Reilly, UNC, Wilmington; Thomas Rickert, Purdue U; Brendan Riley, Columbia College Chicago; Sae Lynne Schatz, U of Central Florida; Bob Whipple, Creighton U; Brian Willems, U of Split, Croatia.
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Specificații

ISBN-13: 9780816666096
ISBN-10: 0816666091
Pagini: 296
Ilustrații: 14
Dimensiuni: 140 x 216 x 18 mm
Greutate: 0.31 kg
Ediția:1
Editura: University of Minnesota Press
Colecția Univ Of Minnesota Press

Notă biografică

Bradley Dilger is associate professor of English at Western Illinois University.
Jeff Rice is associate professor of English at University of Missouri-Columbia.

Cuprins

Contents
Acknowledgments
Introduction: Making a Vocabulary for
Bradley Dilger and Jeff Rice
1. Tarrying with the : The Emergence of Control through Protoco
Thomas Rickert
2.   : Exploring Rhetorical Convergences in Transmedia Writing
Sarah J. Arroyo
3. alt: Accessible Web Design or Token Gesture?
Colleen A. Reilly
4. English
Jeff Rice
5. A Style Guide to the Secrets of
Brendan Riley
6. An Accidental Imperative: The Menacing Presence of   
Brian Willems
7. The Evil Tags, and : Two Icons of Early HTML, and Why Some People Love to Hate Them
Bob Whipple
8. ing Representations of the Web
Michelle Glaros
9. Breaking All the Rules: Using to Create Space in Online Writing Environments
Matthew K. Gold
10. Body on : Coding Subjectivity
Jennifer L. Bay
11. : "Invisible" Code and the Mystique of Web Writing
Helen J. Burgess
12. From Cyberspaces to Cyberplaces: , Narrative, and the Psychology of Place
Rudy McDaniel and Sae Lynne Schatz
13. ing the Grid
Bradley Dilger
Afterword. : Casuistic Code
Cynthia Haynes
Contributors
Index

Recenzii

"From A to is a marvelous conception—notably good, in essay after essay, at constructing and mining a developmental history of web technologies. Bradley Dilger and Jeff Rice have assembled a remarkably thoughtful community of thinkers." —Stuart Muolthrop, University of Baltimore

Descriere

Essays exploring the role of markup in contemporary discourse.