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From Data to Decision

Autor Marco Vriens, Song Chen, Chad Vidden
en Limba Engleză Hardback – 18 dec 2018
From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization. The text begins with a chapter that outlines the rise o
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Specificații

ISBN-13: 9781516573110
ISBN-10: 1516573110
Pagini: 326
Dimensiuni: 208 x 260 x 22 mm
Greutate: 0.89 kg
Editura: Cognella Academic Publishing

Notă biografică

Marco Vriens is founder and CEO of Kwantum, an analytics firm. He earned his Ph.D. in business administration from the University of Groningen. He specializes in marketing analytics, brand research, research methodology, consumer psychology and decision-making.