Since their arrival in the 1960s, Korean immigrants in Argentina have been massively involved in the garment industry. Nevertheless, despite their decades-long concentration in the same sector, over time they have reshaped their motivations and business styles throughout the twists and turns of the host country's junctures. Applying rigorous immigrant entrepreneurship theories, yet wary of orthodoxies, Kim examines the intriguing paths which Korean entrepreneurs have taken to develop their businesses in the Argentine garment industry amidst complex, frantically volatile social and economic circumstances, and argues for the application of a new approach that combines existing theories with historically contextual perspectives. This unique case study on Korean immigrant entrepreneurship in Latin America represents a significant milestone in the fields of migration and Korean studies and a substantial contribution to bridging the gap between the North, where such inquiries abound, and the South, where the history, settlement, and current status of Korean immigrants have been notoriously under-examined.