The remarkable biography of Sir Basil Clarke, the First World War newspaper correspondent and father of the UK's public relations industry. Clarke famously defied a ban on reporters during the war by living as an 'outlaw' in Dunkirk during late 1914, and by the time he was forced to leave he was one of only two remaining journalists near the front. This fascinating new book reveals how he came to establish the UK's first PR firm in 1924 and his influential role in creating the first British code of ethics in public relations.