This book will reveal how to understand, implement and master the pricing value methodology. Understanding and applying the concept of "pricing value" is critical for today's accountants-especially for self-employed accountants, CPAs, and small firms who primarily work with small business clients. This book will reveal how to understand, implement and master the pricing value methodology. It will explain the solid academic research behind this approach, discuss how to avoid common pitfalls, and demonstrate step-by-step how to implement the methodology in a practical and persuasive way.