FUD
en Limba Engleză Hardback – 22 mai 2012
- Details how influencers use techniques such as framing, multi–sourcing, and repetition
- Features analysis and case studies drawn from business, history, politics, media, and hacking
- Describes how to recognize, deploy, and defend against FUD tactics
- From the author of the bestselling Universal Principles of Design
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Specificații
ISBN-13: 9780470598863
ISBN-10: 0470598867
Pagini: 304
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0470598867
Pagini: 304
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
A wake–up call on today′s down–and–dirty tactics of influence and manipulationDescriere
We all need to open our eyes to the shadowy world of social engineering. FUD (Fear, Uncertainty, Doubt) demystifies the practices used by those in power – advertisers, lobbyists, pundits, politicians, and the media, among others – to covertly shape our perceptions and influence our decision making.