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Fundraising for Museums

Autor Linda Wise McNay
en Limba Engleză Paperback – 5 oct 2015

Being a head of a museum is both challenging and rewarding work. Museum leaders and those who aspire to the role are expected to engage donors and members, and raise money effectively; yet, most have received little or no training or support in advancement. In Fundraising for Museums: 8 Keys to Success Every Museum Leader Should Know, veteran fundraising consultant Linda Wise McNay demystifies fundraising for museum leaders. This innovative book will guide museum leaders on: How museum leaders should manage their time in every stage of their fundraising and stewardship efforts The importance of board leadership The critical relationship between the Museum Leader and, if there is one, the chief development officer Detailed instruction on "how to ask"

McNay offers lessons that she routinely shares with her arts and cultural clients. Some museums do not have a chief development officer or experienced advancement staff. She shares detailed explanations of which fundraising tasks are the most important and which should be undertaken first by museum leadership. She explains annual giving, major giving, capital campaigns, and the museum's endowment.

This book is organized into eight chapters:

Chapter One: Three Secrets to Successful Fundraising. Museums cannot be supported by tuition alone. Therefore, the museum leader needs to devote significant time and attention to fundraising. A museum leader must be able to present the case for support and lead the board and staff in a team effort to ask for funds, all while following a coordinated plan of action.

Chapter Two: Fundraising Methods by Rate of Return. A museum fundraising plan should include scheduled direct mail, telephone, event, sponsorship, email, and personal solicitations. Effectiveness of all solicitations is enhanced with an accurate database and appropriate stewardship.

Chapter Three: The Big Ask. The museum leader needs to be able to talk about money--a lot. The greatest reason people give money is because they are asked in person

Chapter Four: Forge a Lasting Partnership with the Chief Development Officer. Development is the process of building long-term, positive, and mutually beneficial relationships between donors and the cultural institution. This is best achieved by the combined efforts of the museum leader and the development staff member(s) and volunteers. It is definitely not a one-person job.

Chapter Five: A Primary Responsibility of the Board Is to Raise Money. One hundred percent of board members should participate in fundraising both as donors and in soliciting others to all campaigns at your museum.

Chapter Six: Operational Funds Have Less Donor Appeal, but They Are Essential. Most museums begin their fundraising efforts with the annual fund or membership. You must create a case for annual operating needs and train your volunteers on the importance of unrestricted giving.

Chapter Seven: Capital Campaigns Occur Every Three to Five Years, so Prepare Yourself. Everyone is an annual fund prospect. Some donors are also capital gift prospects. The top 10 donors are critical to your campaign success.

Chapter Eight: Endowment Building for the Future. The best way to build an endowment for your museum is to initiate a planned giving program.

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Specificații

ISBN-13: 9781938077760
ISBN-10: 1938077768
Pagini: 106
Dimensiuni: 216 x 279 x 6 mm
Greutate: 0.26 kg
Editura: Charitychannel LLC

Notă biografică

Linda Wise McNay is an independent fundraising consultant with Our Fundraising Search in Atlanta. She is in her second decade consulting and has served more than one hundred clients. Linda's nonprofit background includes work with both higher and secondary education, the arts, and human service organizations and has included work in capital campaigns, annual fund, planned giving, membership, strategic planning, and development search. In addition to assisting many faith-based clients in their fundraising efforts, Linda has helped her own Baptist and Methodist churches with their stewardship. Prior to years of consulting work with Alexander Haas, Linda served as chief development officer for the High Museum of Art, leading its efforts to raise $95 million to bring great art from the Louvre and China to the Atlanta community. During her tenure, she also managed the execution of an endowment campaign, initiated the institution's first full-time planned giving effort, and increased the museum's membership to a record fifty thousand. During this time, Linda served as national president of the Art Museum Development Association. She currently serves on the Directors Counsel, University of Kentucky Art Museum. Linda served as director of advancement at Pace Academy, a K-12 private school in Atlanta. At Pace, she led the school's largest and most successful capital fundraising campaign with a goal of $15 million. The campaign was an overwhelming success, reaching goal ahead of schedule, under budget and with 95 percent parent participation and 100 percent board and 100 percent faculty/staff participation. In higher education, Linda has held positions including vice president of the Georgia Foundation for Independent Colleges; executive director of the Emory Challenge Fund at Emory University; director of development at the Georgia Institute of Technology, and alumni and development roles at her alma mater, Transylvania University. In her career, Linda has been responsible for raising more than $250 million for her employers and clients. She is the author of Fundraising for Schools: 8 Keys to Success Every Head of School Should Know and Fundraising for Museums: 8 Keys to Success Every Museum Leader Should Know as well as the author of numerous articles for publication. Linda is a regular speaker and presenter at workshops and conferences. Linda earned her doctorate in the philosophy of higher education from Georgia State University. Her doctoral dissertation was entitled, The Relative Cost Effectiveness of Three Direct Mail Techniques on Non-Alumni Prospects. She also earned a master of business administration degree, specializing in personnel administration, from the University of Kentucky; and a bachelor of arts degree from Transylvania University in Lexington, Kentucky. Linda and her architect husband, Gary, have two adult sons.