Fundraising for Social Change, 8e

ABOUT THE AUTHORS KIM KLEIN is a founding partner at Klein and Roth Consulting. She is a prolific writer and internationally known as a trainer and consultant. Kim believes that the role of nonprofits is to promote the common good: ensuring that the social systems, institutions, and environments upon which we all depend work to benefit all living beings and the earth itself. STAN YOGI is a Senior Consultant with Klein and Roth Consulting. He has more than 30 years of experience with nonprofit organizations in fundraising and grantmaking. Stan has been an activist and fundraiser in Asian American and LGBTQ+ social justice movements.

Online Content xi Acknowledgments xiii Introduction to the 8th Edition xv About the Authors xvii Part One Nonprofits and the Money They Raise 1 1 The Size and Scope of the Nonprofit Sector 3 2 Creating a Fundraising Philosophy 17 3 Be Clear About What the Money Will Do 21 4 What You Have to Understand to Begin Fundraising 31 5 The Importance of a Good Board of Directors 37 Part Two Ask Them, Thank Them, Ask Them Again 53 6 Financial Needs and Fundraising Strategies 55 7 The Very Human Need for Appreciation 67 8 Getting Comfortable with Asking 77 9 Ask Real Prospects 87 10 How to Ask 97 11 Strengthening Relationships by Creating Categories of Donors 107 Part Three Strategies for Acquisition and Retention 113 12 Multichannel Fundraising 115 13 What Successful Mass Appeals Have in Common 121 14 Direct Mail 131 15 Online Fundraising 153 16 Phone Banking 169 17 Special Events 181 18 Establishing Voluntary Fees for Service 199 19 Door-to-Door and Street Canvassing 205 20 Opportunistic Fundraising 215 Part Four Inviting Current Donors to Make Bigger Gifts 221 21 Building Major Donor Programs 223 22 Setting Up and Maintaining Recurring Donor Programs 237 23 Legacy Giving 245 24 Setting Up an Endowment 259 Part Five Using Campaigns to Raise Large Amounts of Money 269 25 What All Large Campaigns Have in Common 271 26 Raising Money for Capital 279 27 Endowment Campaigns 291 28 Conducting Feasibility Studies 297 Part Six Budgeting and Planning 301 29 Developing a Budget 303 30 Creating a Fundraising Plan 315 31 What to Do in Case of Financial Trouble 321 32 The Perennial Question of Clean and Dirty Money 327 Part Seven Fundraising Management 331 33 Infrastructure for Fundraising 333 34 Hiring a Development Director 341 35 Using a Consultant, Coach, Mentor, or Trainer 351 36 Dealing with Anxiety 361 Part Eight You the Fundraiser 365 37 Know What You Need to Know 369 38 Working with Your Executive Director 377 39 Working with Volunteers 383 40 When You Encounter Ethical Dilemmas 391 Part Nine Special Circumstances 397 41 Raising Money in Rural Communities 399 42 Fundraising for a Coalition 411 43 When No One Is Paid 417 44 When You Are Just Starting Out 425 Part Ten The Power of Individual Donors in Two Social Movements 429 45 Fundraising for LGBTQ+ Equality and Justice 431 46 Building Political Power for Immigrants' Rights 447 Index 459