Furniture Marketing: From Product Development to Distribution
Autor Richard R. Benningtonen Limba Engleză Paperback – 23 ian 2019
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Specificații
ISBN-13: 9781501355745
ISBN-10: 1501355740
Pagini: 464
Ilustrații: illustrations
Dimensiuni: 187 x 235 mm
Greutate: 0.82 kg
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
ISBN-10: 1501355740
Pagini: 464
Ilustrații: illustrations
Dimensiuni: 187 x 235 mm
Greutate: 0.82 kg
Editura: Bloomsbury Publishing
Colecția Fairchild Books
Locul publicării:New York, United States
Notă biografică
Richard Bennington is a professor in the School of Business at High Point University where he teaches furniture marketing, retailing, and marketing, among other courses. He is Financial Vice President of the International Furnishings and Design Association, a member of the Awards Committee in the American Society of Furniture Designers, and on the Board of Directors at the Furniture Design Center and Bienenstock Furniture Library. In 2000, he served as a US Furniture Industry Representative and Product Judge at the International Furniture and Woodworking Machinery Fair in Shenzen, China. He has had his writing published in the North American Handbook of Home Furnishings and in Western Retailer.
Cuprins
Chapter 1: Furniture Marketing: An OverviewChapter 2: Upholstered FurnitureChapter 3: Case GoodsChapter 4: Other Residential Furniture ProductsChapter 5: Furniture DesignChapter 6: Product DevelopmentChapter 7: The Furniture Manufacturing ProcessChapter 8: Marketing Through Segmentation, Targeting and PositioningChapter 9: Marketing Research and Information SystemsChapter 10: The Ultimate Consumer MarketChapter 11: Pricing Methods and PracticesChapter 12: Personal Furniture SellingChapter 13: AdvertisingChapter 14: Sales Promotion and Public Relations Chapter 15: Marketing Channels for Home FurnishingsChapter 16: Furniture RetailingChapter 17: Furniture WholesalingChapter 18: Wholesale Furniture MarketsChapter 19: Physical Distribution and Inventory ManagementChapter 20: International Furniture MarketingChapter 21: Contract Furniture MarketingNEW TO THIS EDITION:-Two boxed features in each chapter with readings written expressly for the text or from furniture industry trade publications such as Home Furnishings News, InFurniture, Furniture Today and Upholstery Design and Management-Chapter that describes how to market residential furniture through segmentation, targeting and positioning-Chapter that outlines the channels of distribution for home furnishings-New and updated photos and illustrations-Instructor's Guide includes course outlines, teaching tips, discussion topics, assignments, additional sources of information, test questions and term projects.