Gamechangers – Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game
Autor P Fisken Limba Engleză Paperback – 4 dec 2014
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Specificații
ISBN-13: 9781118956977
ISBN-10: 1118956974
Pagini: 314
Dimensiuni: 229 x 189 x 16 mm
Greutate: 0.68 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 1118956974
Pagini: 314
Dimensiuni: 229 x 189 x 16 mm
Greutate: 0.68 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
Gamechangers targets the experienced middle to senior business manager in companies, with particular relevance to brand, marketing and innovation teams where Peter is best known because of his previous books, and industry roles.It will appeal to audiences in emerging (fast growing) markets where there is a thirst for new knowledge and inspiration (primary audiences for Peter s existing books and speaking, including 35 translation licenses). However it is equally relevant to established corporates who struggle to get, and adapt to, this new world. Time Warner, one of Peter s regular speaking clients, recently made "gamechanging" a key capability for its leaders, whilst other clients like GSK and Visa would like to embrace it.
Notă biografică
Descriere
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world.