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Gamechangers – Creating Innovative Strategies for Business and Brands; Lessons in Innovation from Those Winning the Game

Autor P Fisk
en Limba Engleză Paperback – 4 dec 2014
Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. 'Gamechangers' are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better. Why be 10% better, when you could be 10 times better? Gamechangers is built around 10 themes that are shaping the future of business, brought to life with 100 case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. The book is supported by a range of seminars, workshops and digital resources. Gamechangers offers guidance on: * Thinking smarter and acting faster * Embracing the new tricks of business * Understanding how gamechangers dream and disrupt * Delivering practical results and winning
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Specificații

ISBN-13: 9781118956977
ISBN-10: 1118956974
Pagini: 314
Dimensiuni: 229 x 189 x 16 mm
Greutate: 0.68 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Gamechangers targets the experienced middle to senior business manager in companies, with particular relevance to brand, marketing and innovation teams where Peter is best known because of his previous books, and industry roles.
It will appeal to audiences in emerging (fast growing) markets where there is a thirst for new knowledge and inspiration (primary audiences for Peter s existing books and speaking, including 35 translation licenses). However it is equally relevant to established corporates who struggle to get, and adapt to, this new world. Time Warner, one of Peter s regular speaking clients, recently made "gamechanging" a key capability for its leaders, whilst other clients like GSK and Visa would like to embrace it.

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Descriere

Shake up and redefine the market by changing your game! A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world.