Welcome to user behavior 3.0, the way we communicate has changed and as a result those smart enough to adapt will thrive. Our world has changed we are always on and socially connected to our friends via mobile devices. We share our lives publicly, we crave connection. We seek the constant feedback to show progression and mastery. The intrinsic burning desire for status or authority is alive within all of us. However many business owners, entrepreneurs and humans fail to capture motivation to the point where you can design any user experience you want. You can design any user emotion at any point. This approach of "Game Based" or "Gamification" where you leverage Game design principles is the key to success. Having the ability to design a win that makes the hair on the back of your neck stand up every day you wake up. Or allowing you to live a life with purpose knowing you are doing something worthy of your time is what the GAMER Formula is all about. Knowing how to design a business model that has a social conscious and empowers everyone involved all the way through to the customer and their friends is how we now need to be thinking about business. This book will explain: - What Game Design can teach us - How Fun unlocks motivation and performance - How PLAY isn't a nasty world - Secrets to motivating & engaging digital natives and millennials - Why Game Mechanics are important - The GAMER Formula to Victory - Gamification case studies that will rock your world