The fourth largest city in the United States, Houston, Texas, better known as Screwston, produces hustlers, pimps and jackers, among others. Screwston, known for syrup sip-pin, swangers, candy paint, and popping trunks, is the home of Rap-A-Lot, DJ Screw, UGK, Swisha Houz and self-made millionaires from the Geto Boys to Beyonc . Growing up in the 5th Ward, a hustler named Swisher picks up the game real fast. He and his brother start making music, but Swisher, in the midst of hustling and playing the females, becomes a vic-tim of the game. He quickly finds out that he, the Gangsta of Love, is loved by few and hated by many. Swisher and his friend EB start a click called One Love (1ove) while Swish-er's brother, Dank, focuses on building Nigg R Rigg Rec-ords. 1ove and the N.R. boys, coming from nothing to hav-ing a lil something, build their empire on loyalty and trust, but as their music rises so does distrust and disloyalty. Be-coming addicted to the streets, women and fast cash, they neglect the people who love them the most and learn that what goes around comes around and what goes up must come down.