GENERATING CUSTOMERS FOR LIFE, offers Tips, Techniques and Strategies For Growing ANY Business Even In the Toughest Economies. Michael and Virina lay out very specific things any business can put to immediate use. A few things you'll learn in this easy-to-read, easy-to-understand book include, how to: Profitably attract more quality customers. Ethically exploit your customers maximum financial potential. Convert your customers into advocates who actively and enthusiastically refer you to others. Keep your quality customers for life. Understand and capitalize on the motives that compel people to make buying decisions. Determine how much you can afford to spend to get a new customer and to retain your current customers. Set you and your business apart from any and all competition. And much more."