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Generation y: Shopping and Entertainment in the Digital Age

Autor M. Leanne Lachman
en Limba Engleză Paperback – 30 apr 2013
Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how generation Y often goes out to eat in groups, enjoys shopping and makes trips frequently as a form of entertainment--an experience that can't be fully replicated online. Details on these results and more are part of this report that offers an edge on understanding this group of rising spenders.
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Specificații

ISBN-13: 9780874202793
ISBN-10: 0874202795
Pagini: 30
Dimensiuni: 178 x 259 x 5 mm
Greutate: 0.12 kg
Editura: Urban Land Institute

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