Highly creative people are among the highest paid in the world today. Prestigious organisations compete to get the most creative people on-board. It is a skill you can take to the bank. This book can show you how to cultivate a highly creative mind-set, plus the leadership qualities that will ensure you are taken seriously. In today's globalised economy, we increasingly compete with low-cost workers in the developing world who charge much less for their labour. The labour market has expanded, and the competition has never been greater. The trend will continue well into the foreseeable future. As a knowledge worker, how can you increase your value in the market and future-proof your earning ability? The answer is to be able to generate great ideas that add value to whatever enterprise you work in. Creativity is a valuable skill, regardless of where you work and what you do. Creativity, or indeed genius, can indeed be learned; it is how you think, rather than what you think that matters. Like leadership, You cannot conjure genius on demand. You can only create the right conditions and wait for it to spontaneously occur. Throughout this book, I use the terms 'genius' and 'highly creative person' interchangeably. A genius is a highly creative person who has a mind-set that generates creative output. Many people assume genius requires a high IQ, but this is not necessarily the case. It is far more about attitude, and attitude is learnable. You can learn how to think and act like a genius. Is there a human alive who has reached their fullest potential? Possibly, but he or she is so rare as to be perhaps one in a billion. It is the nature of being human to be imperfect. We all have room for improvement. So what does it mean to be a genius? This book gives you a profile of how geniuses think and act, based on the work of researchers across cultures over time. It gives you the essence of being a genius. If you follow the advice and emulate these practices, you will create the right conditions for genius to manifest in your life. How successful you are will be largely dependent on how much time and effort you are prepared to invest in this most noble of endeavours. Genius can be understood as an aspect of the self-actualised person; someone who is in the process of living and expressing their unique human potential at it its fullest. The process of self-actualisation is discussed in detail in this book.