The biggest problem is that we as health care practitioners never had the proper training in marketing to run a small business. We studied hard to make it through medical school, dental school, physical therapy school, optometry school, or chiropractic school, but we were never given the best tools to attract new patients. So we compensate for our shortcomings. We read journals and books. We travel near and far to attend seminars. We try experimenting on our own, hoping to hit the right formula that will ultimately open up the floodgates to bring in the patients by the busload. But it rarely happens. In this book, nationally recognized marketing healthcare specialist Dr Joe Simon, takes you by the hand with step by step strategies that have worked in his own practice and countless others that he has coached. In this new economy and healthcare arena we can no longer just hang our name on the door and hope that patients find us. The successful practitioner must be proactive and open to learning new business strategies. This book will start you on your path of your next step in the education process. The REAL business education that you never received in school. Welcome to the Private Practice Business Academy. Enroll today and make your practice more profitable tomorrow.