Can you afford to leave money on your shelves? Are you able to grow in a profitable way? If not, GET THE PRICE RIGHT is the guide for you. This is the first book to The Retail and FMCG environment today is changing at such a rapid rate across the globe. With such intensifying price wars, margin dilution, commoditisation of brands, and shopper and consumer habits constantly being reshaped, both Retailers and Manufacturers are now conditioned to be reactive in their stance. Surely something has to change In this groundbreaking book Sahaj reveals the secrets of his Strategic Pricing Execution (SPE) framework for successfully developing and implementing simple yet effective Pricing Strategies for any products sold on your shelves. Price is one of the most important factor affecting the GROWTH and PROFITABILITY of every Organisation, yet majority of us rely on few traditional technics. Sahaj demonstrates a very strong vision for business owners, leaders and managers to leverage SPE to not just GROW but to GROW profitability in a sustainable manner. Connect us on www.Getthepricerightbook.com @sahajkothari www.facebook.com/getthepriceright"