What can achieve a 23,900% increase in the attention spanof a squirrel?An acorn!As listeners, our attention spans are more like a squirrel s than youmight think.In this book, world-renown communication consultant and soughtafter speaker Dr. Patricia Scott will explain how these messageingredients make your message an acorn for your listeners.A AudienceC CredibilityO OrderR Remember meN Need to connectFollowing this easy to use recipe, you can apply this time-testedpersuasive strategy to any presentation, sales call, conversation, interview or negotiation.Who are the squirrels in your life?What is your communication strategy?Can you get your squirrel to focus?