Getting Digital Marketing Right de David Bradley

Getting Digital Marketing Right: A Simplified Process for Business Growth, Goal Attainment, and Powerful Marketing

David Bradley

en Limba Engleză Paperback – 22 ian 2015

You're exhausted, tired, and burdened by the chaos that is "digital marketing". You have business growth goals to meet over the next 12 months. You already tried some marketing tactics and met with different consultants, agencies, and potential hires. Still, there's still no clear answer...

How can you maximize your return and meet your business goals, all while on a limited budget? If we had a corporate level, multimillion dollar budget, this might be easy. But, we aren't in that position.

Discover The Key to Business Growth, Goal Attainment, and Powerful Marketing

It takes just two things...

First, how can you turn your digital presence into something useful, like leads or customers? A digital sales funnel will help you do that.

Bonuses that come with the book are listed below.

The Six Stages of the Digital Sales Funnel

Stage 1: Generate Demand
Stage 2: Capture Quality Leads
Stage 3: Nurture Leads
Stage 4: Convert Leads into Customers
Stage 5: Close, Deliver, & Satisfy
Stage 6: Referrals and Follow Up

But that alone doesn't mean much unless there's a clear purpose. To have a purpose, we need a digital strategy.

5-Step Process to Digital Strategy Development

The First Step - Where are you today?
The Second Step - Finding Your Ideal
The Third Step - Mapping Out Your Plan
The Fourth Step - Getting Your Hands Dirty
The Fifth Step - Recap & Review

Did you notice we didn't say that you have to know how to do popular digital marketing tactics?

Here's why: You'll learn the importance of things like search engine optimization, online advertising, marketing automation, lead capture forms, and so on.

But we don't worry about how to do them. It isn't our job to know how to code a website, or do SEO, or any of that technical knowledge. That's not what getting digital marketing right is about.

We do want to know how these techniques will help grow our business and if they make sense to help us reach our goals. That's what we will figure out as we go through this book, examining our digital sales funnel and developing our strategy.

What moves us from today to our ideal future? The only way is to first know your ideal future state, where you are today, and what will help you in that journey. That's why we need a digital strategy.

Developing a strategy like this is exciting

Whether you call it online marketing, internet marketing, or digital marketing, what you really want is a reliable method to grow your business and reach your company's vision.

With an 80/20 approach, your company, large or small, can achieve those goals. You'll learn about focusing on the 20% of what you need to know to achieve 80% of the results. Don't worry about reaching 100%; you'll have technical experts in areas like web development, online advertising and SEO to do that.

It's this digital strategy framework that turns you into a masterful digital marketer.

Digital marketing can be the way to grow your business and attain your goals. It is powerful marketing. You just need a digital sales funnel and a strategy.

Bonuses

Digital Sales Funnel Template
Ideal Customer Profile Template
GDMR Official Workbook
57 Headline Formulas

Buy your copy of Getting Digital Marketing Right today to start growing your business, meeting your goals, and becoming a masterful digital marketing

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Descriere

You need your business grow and meet its goals over the next 12 months. You may have tried different marketing and sales tactics and met with different consultants, agencies, and potential hires. Still, there's still no clear answer... How can you maximize your return and meet your business goals, all while on a limited budget? If we had a corporate level, multimillion-dollar advertising campaign, this might be easy. But, we aren't in that position. Discover how to Grow Your Business and Attain Your Goals. It takes just two things for powerful marketing... First of all, you need to know how to turn your digital presence into something useful, like leads or customers. To do this, you need a digital sales funnel in place - from top to bottom. These are the six stages of the Digital Sales Funnel: Stage 1: Generate Demand Stage 2: Capture Quality Leads Stage 3: Nurture Leads Stage 4: Convert Leads into Customers Stage 5: Close, Deliver, & Satisfy Stage 6: Referrals and Follow Up But that alone doesn't mean much unless there's a clear purpose. To have a purpose, we need a strategy. Learn to Develop a Strategy with 5-Steps: 1. Where are you today? 2. Finding Your Ideal 3. Mapping Out Your Plan 4. Getting Your Hands Dirty 5. Recap & Review Have you noticed we didn't say that you have to know how to do popular digital marketing tactics? Search engine optimization has backlinks to build and keywords to optimize for. Email lists have to be set up, connected to your website, and segmented based on the audience. Your website - well that might need to be coded from the ground up again. But we aren't going to worry about that. It isn't our job to know how to build a website, or do SEO, or any of that technical knowledge. That's not what getting digital marketing right is about. We do want to know how these techniques will help us and if they make sense for our business. That's what we will figure out as we go through this book, examining our digital sales funnel and developing our strategy. What does it take to move us from today to our ideal future? The only way to get there is to know what that future ideal is, where we are today, and what plan will help us in that journey. Developing a strategy like this is exciting! Whether you call it online marketing, internet marketing, or digital marketing, it all comes down to this: we want a method we can leverage to grow our business and reach our goals. Digital marketing can be the way to grow your business and attain your goals. Digital marketing can be powerful marketing. You just need a digital sales funnel and a strategy.