Have you ever wondered why you are misunderstood? Would it shock you to know that it could be HOW you delivered the message? Did you know that the media you use to deliver a message affects the way it is interpreted by others? That's right! Texting, email, video conference, telephone, and in-person meetings are not interchangeable, but nobody explains that to us, so we are forced to learn the best way to use them by trial and error. Until now! Ed Paulson, author of the best selling The Complete Idiot's Guide To Starting Your Own Business, explains how the power of media richness theory can be easily and practically applied to ensure that you are better understood. These concepts have been around academic circles since the 1980s but they have never been clearly explained so that business managers can apply them to improve communication within their groups or organization. In Getting Through, Dr. Paulson explains his approach to selecting the right media to use for message delivery which unleashes the power of media richness theory and enhances understanding. The short time you spend reading this book will change the way you communicate forever. In this book you will learn: 1. A method for ensuring you are completely understood as you wanted. 2. The strengths and weaknesses of popular media such as text, email, video conference and telephone. 3. The value of starting all communication with a detailed look at your audience and desired outcome. 4. The importance of considering perceived risk when selecting communication media. 5. That understanding the people involved pays off with better understanding. Purchase this book as: 1. A gift for a new graduate to get help them find a job. 2. A gift for a person new to work to help them communicate better with peers from their first day at work. 3. A great companion book for a business communication course. 4. If you are a current or aspiring manager who wants to use communication as the glue for your team. 5. If you are in sales/marketing/service and need to create the best possible understanding with your prospects or existing customers. FROM THE INTRODUCTION This book is intended to make you a better business communicator. If you are someone who manages or supervises others, this book is for you. If you are someone who needs to manage upward in your organization to your bosses and their bosses, this book is for you. If you have ever wondered whether to send an email, pick up the phone or have a meeting, this book is for you. ... If you want to use communication as a powerful tool that puts the odds of success on your side, this book is for you.