Getting to Aha The Analytic Journey to Business Insight takes you on a journey to discover more Aha moments-moments of business clarity where you see exciting new possibilities that lead to improved business productivity The journey to Aha starts with developing your analytical thinking, learning how to use analytical tools and techniques that are especially useful with business data. This exploration creates a new viewpoint--the analytical viewpoint--which, when combined with the readers own deep situational knowledge and experience, leads to Aha Insights. This book is perfect for the student or professional just beginning in their understanding of statistics and analytical business application. Techniques such as market basket analysis, inventory safety stock, business modeling, dashboards, scorecards, quality control charts, and the underlying analytic techniques that make them work, are all included to give the book a rich business relevance and makes learning statistical concepts easier. Forecasting, Regression, Correlation and Optimization are also covered. Each section contains examples and exercises.