Like the case books by Sigmund Freud and Winston Churchill before him, Bruce Piasecki explores with explosive insights these exemplar lives. The work, while popular and easy to read, documents the historic significant in these money matters. The content explains how new world companies and new world investors are outdistancing the past. You see why firms like Apple, Tesla, NextEra, and Unilever are massively changed organizations along these ESG investment grade changes. The book is one based on case-work, yet it is filled with a seasoned sense of principles on how the best corporate performers today are attracting new capital as the world changes. Piasecki has used the articulation of key principles to make a book that will prove timeless, and lasting, in a world of constantly reassessed stocks.