Cantitate/Preț
Produs
Total produse
Vezi coșul
Global Business Strategy: Multinational Corporations Venturing into Emerging Markets de Kazuyuki Motohashi

Global Business Strategy: Multinational Corporations Venturing into Emerging Markets: Springer Texts in Business and Economics

Autor Kazuyuki Motohashi
en Limba Engleză Hardback – 7 apr 2015
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. 
This volume is especially recommended for business people responsible for  international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Citește tot Restrânge

Din seria Springer Texts in Business and Economics

  • 13% Entrepreneurship in South America: Context, Diversity, Constraints, Opportunities and Prospects
    Preț: 45110 lei
  • Microeconomic Theory
    Preț: 54822 lei
  • 16% Social Media Management: Using Social Media as a Business Instrument
    Preț: 55973 lei
  • Supply Chain Management and Advanced Planning: Concepts, Models, Software, and Case Studies
    Preț: 39400 lei
  • Workbook for Principles of Microeconomics
    Preț: 18509 lei
  • 15% Risk Management in Banks and Insurance Companies: Step by Step
    Preț: 62952 lei
  • International Trade and Global Macropolicy
    Preț: 28312 lei
  • 17% Business Ethics: Kant, Virtue, and the Nexus of Duty: Foundations and Case Studies
    Preț: 49148 lei
  • Social Marketing in Action: Cases from Around the World
    Preț: 54850 lei
  • 20% Public Economics: The Macroeconomic Perspective
    Preț: 69343 lei
  • 20% Time Series Econometrics: Learning Through Replication
    Preț: 69399 lei
  • Introduction to Electronic Commerce and Social Commerce
    Preț: 55588 lei
  • The Macroeconomics of Corruption: Governance and Growth
    Preț: 25518 lei
  • 17% How to Value a Bank: From Licensing to Resolution
    Preț: 52262 lei
  • Customer Relationship Management: Concept, Strategy, and Tools
    Preț: 46388 lei
  • Monetary Unions: Institutions and Policies
    Preț: 36187 lei
  • 17% Strategic Human Resource Management and Employment Relations: An International Perspective
    Preț: 39581 lei
  • Market Research with Panels: Types, Surveys, Analysis, and Applications
    Preț: 36044 lei
  • Operations Research: A Model-Based Approach
    Preț: 34122 lei
  • 17% A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
    Preț: 36396 lei
  • 17% Risk Management: Fundamentals, Theory, and Practice in Asia
    Preț: 49068 lei
  • Monetary and Financial Policy in the Euro Area: An Introduction
    Preț: 37413 lei
  • Modern Industrial Services: A Cookbook for Design, Delivery, and Management
    Preț: 35991 lei
  • 15% Economics for Environmental Studies: A Strategic Guide to Micro- and Macroeconomics
    Preț: 46985 lei
  • 20% Knowledge Management: Value Creation Through Organizational Learning
    Preț: 69378 lei
  • 17% Macroeconomic Policy: Demystifying Monetary and Fiscal Policy
    Preț: 36328 lei
  • 19% Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction
    Preț: 46558 lei
  • 17% Enterprise Risk Management Models
    Preț: 45964 lei
  • 17% Prescriptive Analytics: Mastering the Spreadsheet of Everything
    Preț: 43178 lei
  • 13% Dynamic General Equilibrium Modeling: Computational Methods and Applications
    Preț: 49441 lei
  • Study Guide for Economic Growth and Development
    Preț: 38216 lei
  • 15% Game Theory with Applications in Operations Management
    Preț: 63306 lei
  • 17% Applied Fundamentals in Finance: Portfolio Management and Investments
    Preț: 52817 lei
  • Environmental Economics: Theory and Policy in Equilibrium
    Preț: 36000 lei
  • 18% The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies
    Preț: 73953 lei
  • Virtual Barrels: Quantitative Trading in the Oil Market
    Preț: 42663 lei
  • 19% Microeconomics: Static and Dynamic Analysis
    Preț: 53442 lei
  • Healthcare Management: Managed Care Organisations and Instruments
    Preț: 32004 lei
  • Stochastic Discounted Cash Flow: A Theory of the Valuation of Firms
    Preț: 36110 lei
  • 17% Social Choice Theory: An Introductory Text
    Preț: 52383 lei
  • 15% System Dynamics: Modelling and Simulation
    Preț: 63739 lei
  • 19% Aviation Systems: Management of the Integrated Aviation Value Chain
    Preț: 50980 lei
  • Supply Chain Transformation: Evolving with Emerging Business Paradigms
    Preț: 39036 lei
  • 15% International Company Taxation: An Introduction to the Legal and Economic Principles
    Preț: 51732 lei
  • 19% Applied General Equilibrium: An Introduction
    Preț: 38279 lei

Preț: 30752 lei

Preț vechi: 37535 lei
-18% Nou

Puncte Express: 461
Preț estimativ în valută:
5884€ • 6214$ • 4897£

Carte indisponibilă temporar


Wish list
Gift list
Am citit!
Adaugă în listă
Doresc să fiu notificat când acest titlu va fi disponibil:
Trimite
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9784431554677
ISBN-10: 443155467X
Pagini: 280
Ilustrații: XVII, 259 p. 48 illus., 45 illus. in color.
Dimensiuni: 155 x 235 x 21 mm
Greutate: 0.57 kg
Ediția:2015
Editura: Springer
Colecția Springer
Seria Springer Texts in Business and Economics

Locul publicării:Tokyo, Japan

Public țintă

Graduate

Cuprins

1. Introduction: Needs for New Global Strategies.- Part I. Global Business Strategy.- 2. Management Strategies for Global Businesses.- 3. Changes in the Global Economic Environment.- 4. Comparison of Economic Institutions in China and India.- 5. New Business Model as Response to Competition from Emerging Economies.- 6. India’s Neemrana Industrial Park for Japanese Firms.- Part II. Fundamentals Of Strategic Planning.- 7. Alliance-based Global Strategy.- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity.- 9. Marketing Theory in Global Business Context.- 10. Shiseido Marketing in China.- 11. International R&D Management.- 12. Multinationals’ R&D in China and India.- 13. Thailand’s National Science and Technology Development Agency and Japanese Firms.- 14. Suzuki Motor’s Expansion in India.- 15. Strategy Integration at the Global Level.

Notă biografică

Kazuyuki Motohashi is a professor in the Department of Resilience Engineering Research Center and Technology Management for Innovation, Graduate School of Engineering, The University of Tokyo. Until this year, he had held various positions at the Ministry of Economy, Trade and Industry (METI) of the Japanese Government, and served as an economist at the Organisation for Economic Co-operation and Development (OECD) and an associate professor at Hitotsubashi University. His research interests cover a broad range of issues in economic and statistical analysis of innovation, including economic impacts of information technology, international comparison of productivity, global infrastructure business strategy, and national innovation systems focusing on science and industry linkages and small and medium-sized enterprise (SME) innovation and entrepreneurship policy. Dr. Motohashi earned a Master of Engineering degree from The University of Tokyo, an MBA from Cornell University, and a Ph.D. in business and commerce from Keio University.

Textul de pe ultima copertă

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India,  and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for  international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Caracteristici

Facilitates an understanding of business contexts in multinational investment in emerging economies such as China and India Provides a good balance of theoretical ideas and case studies for global business strategy Focuses on Japanese firms’ activities that previously have not been fully described in the English literature