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Global Entrepreneurship and New Venture Creation in the Sharing Economy

Editat de Leena Ajit Kaushal, Norhayati Zakaria
en Limba Engleză Hardback – 31 mai 2017
Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be successful in the realm of digital business. Global Entrepreneurship and New Venture Creation in the Sharing Economy is a pivotal reference source for the latest scholarly research on knowledge and skills essential to entrepreneurs for new business start-ups in the globalized and digital age. Featuring extensive coverage on a broad range of topics such as branding, social capital, and e-commerce, this publication is ideally designed for professionals, researchers, and academicians seeking current research on developing the right mindset, culture, and behaviors for business success in the digital age.
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Specificații

ISBN-13: 9781522528357
ISBN-10: 1522528350
Pagini: 268
Dimensiuni: 221 x 286 x 19 mm
Greutate: 0.94 kg
Editura: Business Science Reference