Global Market Strategies: How to Turn Your Company into a Successful International Enterprise
Autor Michael Neuberten Limba Engleză Paperback – 22 apr 2014
Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company’s demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.
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Specificații
ISBN-13: 9783593399454
ISBN-10: 3593399458
Pagini: 200
Ilustrații: 40 halftones, 14 tables
Dimensiuni: 140 x 216 x 18 mm
Greutate: 0.34 kg
Editura: CAMPUS VERLAG
Colecția Campus Verlag
ISBN-10: 3593399458
Pagini: 200
Ilustrații: 40 halftones, 14 tables
Dimensiuni: 140 x 216 x 18 mm
Greutate: 0.34 kg
Editura: CAMPUS VERLAG
Colecția Campus Verlag
Notă biografică
Michael Neubert is an independent lecturer and researcher who has been working in international management for more than twenty years. In 2011, he founded the C2NM company2newmarket® LLC, which supports organizations in developing new foreign markets and increasing their intercultural competence.
Cuprins
Introduction
1. Internationalization Strategies – Innovative Strategies for Successful and Flexible Exploitation of Global Change
Preparing for Internationalization
Core Elements of an Internationalization Strategy
Developing a Flexible Global Organizational Structure
Implementing Competitive Strategies
2. “company2newmarket” – Structured Market Entry Processes for Greater Success in New International Markets
Market Entry Processes – Fundamentals and Tasks
Step 1: Market Evaluation and Selection
Step 2: Market Preparation
Step 3: Market Entry
Step 4: Market Development and Growth
Carrying out Market Exits
3. Intercultural Management – More Efficient Management of Global Organizations with Intercultural Intelligence
Some Facts about Culture
Dimensions of National Cultures
Differences between National Cultures
Creating a Cultural Profile
Dimensions of Organizational Cultures
Intercultural Management and the Role of the Global Manager
Conclusion: Success Factors for Global Organizations
Appendix: From Local EU Sales Markets to Global Growth Markets
Glossary
Bibliography and Further Reading
Index
1. Internationalization Strategies – Innovative Strategies for Successful and Flexible Exploitation of Global Change
Preparing for Internationalization
Core Elements of an Internationalization Strategy
Developing a Flexible Global Organizational Structure
Implementing Competitive Strategies
2. “company2newmarket” – Structured Market Entry Processes for Greater Success in New International Markets
Market Entry Processes – Fundamentals and Tasks
Step 1: Market Evaluation and Selection
Step 2: Market Preparation
Step 3: Market Entry
Step 4: Market Development and Growth
Carrying out Market Exits
3. Intercultural Management – More Efficient Management of Global Organizations with Intercultural Intelligence
Some Facts about Culture
Dimensions of National Cultures
Differences between National Cultures
Creating a Cultural Profile
Dimensions of Organizational Cultures
Intercultural Management and the Role of the Global Manager
Conclusion: Success Factors for Global Organizations
Appendix: From Local EU Sales Markets to Global Growth Markets
Glossary
Bibliography and Further Reading
Index