Global Marketing Management
Autor Warren J. Keegan, Ilan Alonen Limba Engleză Hardback – 24 apr 2013
Preț: 1646.75 lei
Preț vechi: 2138.63 lei
-23% Nou
Puncte Express: 2470
Preț estimativ în valută:
315.19€ • 328.50$ • 262.38£
315.19€ • 328.50$ • 262.38£
Carte indisponibilă temporar
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780136157397
ISBN-10: 0136157394
Pagini: 480
Dimensiuni: 211 x 257 x 30 mm
Greutate: 1.11 kg
Ediția:Nouă
Editura: Pearson
Locul publicării:Upper Saddle River, United States
ISBN-10: 0136157394
Pagini: 480
Dimensiuni: 211 x 257 x 30 mm
Greutate: 1.11 kg
Ediția:Nouă
Editura: Pearson
Locul publicării:Upper Saddle River, United States
Caracteristici
- Chapter on Global emarketing.
- Students see impact of e-commerce on global marketing.
- Students see impact of e-commerce on global marketing.
- Cases—Kodak vs. Fuji, Education of an Expatriate, CEAC-China and Ascom Hasler, Inc.
- Provides students with new cases and teaching notes that refresh and update course.
- Provides students with new cases and teaching notes that refresh and update course.
- The experience and insight of a distinguished advisory board—Of executive and consulting experts.
- Students learn what is happening in real practice.
- Students learn what is happening in real practice.
- Cases—Cover consumer, industrial, low tech and high tech, product and services marketing.
- A unique appendix—Identifies the location of global income and population and stages of development, country and region for 2000 with projections to the years 2010 and 2020.
- Students can incorporate the latest economic data in decision making.
- Students can incorporate the latest economic data in decision making.
Descriere
For courses in International Marketing and Global Marketing.
This is the leading MBA text in international marketing—with comprehensive cases.
This is the leading MBA text in international marketing—with comprehensive cases.