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Global Marketing – Marketing 04.02 de D Lamont

Global Marketing – Marketing 04.02: Express Exec

Autor D Lamont
en Limba Engleză Paperback – 28 ian 2002
Helps you to master various aspects of global marketing. This title covers the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It also includes a glossary of key concepts.
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Specificații

ISBN-13: 9781841121918
ISBN-10: 1841121916
Pagini: 138
Dimensiuni: 123 x 173 x 8 mm
Greutate: 0.11 kg
Editura: Capstone
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Locul publicării:Chichester, United Kingdom

Notă biografică

DOUGLAS LAMONT is a visiting professor of marketing at DePaul University. He also helps US and Japanese firms invest in Latin America and East Asia. Lamont has held full time academic appointments at Northwestern University, University of Wisconsin, University of Alabama, and Notre Dame University. He is the author of seven books, including Conquering the Wireless World: The Age of M-Commerce and Winning Worldwide: Strategies for Dominating Global Markets.