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Global Strategic Management in the Service Indus – A Perspective of the New Era de Saloomeh Tabari

Global Strategic Management in the Service Indus – A Perspective of the New Era

Autor Saloomeh Tabari, Wei Chen
en Limba Engleză Hardback – 11 sep 2022
Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented.
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Specificații

ISBN-13: 9781801170826
ISBN-10: 1801170827
Pagini: 216
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.5 kg
Editura: Emerald Publishing

Notă biografică

Saloomeh Tabari is Senior Lecturer in Marketing at the University of Huddersfield. Her research mainly centres to consumer behaviour, intercultural communication, cultural intelligence, and cross cultural marketing.
Wei Chen is Senior Lecturer in Strategic Management at Sheffield Hallam University. He has wide experiences in cross-culture management in hospitality and tourism industry.