Global Trade Strategies
Autor Michel Borgeon, Claude Cellichen Limba Engleză Paperback – 14 feb 2020
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Specificații
ISBN-13: 9781949991505
ISBN-10: 1949991504
Pagini: 164
Dimensiuni: 152 x 229 x 9 mm
Greutate: 0.23 kg
Editura: Business Expert Press
ISBN-10: 1949991504
Pagini: 164
Dimensiuni: 152 x 229 x 9 mm
Greutate: 0.23 kg
Editura: Business Expert Press
Notă biografică
Michel Borgeon is professor emeritus at International University in Geneva, . Prior to joining International Trade Centre (ITC), he taught at the French Trade Promotion Center. At ITC, he held senior positions with extensive missions in Africa and Asia. He co-authored the textbook on Trade Promotion Strategies Best Practices. He holds a PhD in economics, Paris Pantheon Sorbonne, and a diploma of the Institute of Political Sciences in Paris.
Descriere
Among the instruments available today are various market analytic tools. These tools coupled with new business models not only provide a competitive edge but also becomes a necessity to survive in the global ever changing trade environment. This book is for anyone dealing with market selection, market strategies, and trade policy.