Globalization and Strategic Alliances – The Case of the Airline Industry
Autor Tae Hoon Oum, Jong–hun Park, Anming Zhangen Limba Engleză Hardback – 13 aug 2000
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Specificații
ISBN-13: 9780080435961
ISBN-10: 0080435963
Pagini: 252
Dimensiuni: 155 x 234 x 406 mm
Greutate: 0.54 kg
Editura: Emerald Publishing
ISBN-10: 0080435963
Pagini: 252
Dimensiuni: 155 x 234 x 406 mm
Greutate: 0.54 kg
Editura: Emerald Publishing
Cuprins
Chapter Headings: Introduction. Background on Strategic Alliances. Areas of Collaboration and Related Economic Issues. Models of Strategic Alliances. Effects of Alliances on Productivity, Pricing and Profitability. Effects of Alliances on Market Outcomes: The Case Studies of the Trans-Atlantic Alliances. Effects of Alliance on Partners' Traffic Routing. Effects of Alliances on Service Quality. Strategic Alliances and Stock Market Reactions. Competition and Liberalization in a Global Airline Industry. Regulatory Issues Concerning International Alliances. Summary and Conclusions. References. Index.