Go Global
Autor Emma Jonesen Limba Engleză Paperback – 30 noi 2010
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Specificații
ISBN-13: 9781908003003
ISBN-10: 1908003006
Pagini: 241
Ilustrații: 1
Dimensiuni: 137 x 213 x 18 mm
Greutate: 0.39 kg
Editura: Brightword Publishing
ISBN-10: 1908003006
Pagini: 241
Ilustrații: 1
Dimensiuni: 137 x 213 x 18 mm
Greutate: 0.39 kg
Editura: Brightword Publishing
Notă biografică
Emma Jones is founder of Enterprise Nation www.enterprisenation.com, a business expert and author of bestselling books Spare Room Start Up (9781905641680) and Working 5 to 9 (9781906659684). Emma's roots lie in international trade. After studying Law and Japanese at university (and starting her first business during a year's stay in Tokyo) Emma joined international accounting firm Arthur Andersen, and launched an inward investment group to cater for the firm's multinational clients moving to the UK. Five years later and buoyed by the excitement of a dot com boom, Emma left the firm to launch Techlocate.com, the UK's first online inward investment adviser. Within two years Techlocate was successfully sold and Emma launched Enterprise Nation, a media company focused on anyone starting and growing a small business. And so we come full circle. With a background of helping large businesses invest in the UK, this book is all about helping small businesses export out of the UK. Certain things have changed - from big business to small business, from inward investment to outbound - but what hasn't changed is Emma's belief that the web makes international trade available to all who seek to take advantage of it.
Cuprins
Introduction Part I: A Whole New World - Reasons to Go Global - Crisis of confidence - Bring down the barriers Part II: Route Map - Step 1: Research - Step 2: Promote - Step 3: Sell - Step 4: Deliver - Step 5: Go Local Part III: Help along the way - Public bodies - Private sector providers - Conclusion Appendices Appendix 1: Country Profiles Appendix 2: Trade Bodies Appendix 3: World Time Zones Appendix 4: Cultural Briefing Bibliography