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Go–to–Market Strategies for Women Entrepreneurs – Creating and Exploring Success de Victoria L. Crittenden

Go–to–Market Strategies for Women Entrepreneurs – Creating and Exploring Success

Autor Victoria L. Crittenden
en Limba Engleză Hardback – 5 sep 2019
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
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Specificații

ISBN-13: 9781789732900
ISBN-10: 1789732905
Pagini: 312
Dimensiuni: 160 x 236 x 25 mm
Greutate: 0.59 kg
Editura: Emerald Publishing

Notă biografică

Victoria L. Crittenden is Professor of Marketing at Babson College. Her research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, and Journal of Business Research. In 2015, she co-edited Evolving Entrepreneurial Education: Innovation in the Babson Classroom.