What's it like to be a top tobacco executive when your kid asks you about smoking? How did a young liberal arts graduate become the hottest tech-stock analyst of the 90s, and why did he self-destruct? How did one family's dysfunction change the media landscape? For more than 25 years Nocera has shed new light on the giants of the business world - Warren Buffett, T. Boone Pickens, Bob Nardelli - as well as on the less famous but equally fascinating. Good Guys and Bad Guys compiles the greatest columns and profiles by the bestselling New York Times business journalist.