Gorillas Can Dance – Lessons from Microsoft and Other Corporations on Partnering with Startups
Autor S Prashanthamen Limba Engleză Hardback – 10 noi 2021
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Specificații
ISBN-13: 9781119823582
ISBN-10: 1119823587
Pagini: 368
Dimensiuni: 154 x 241 x 30 mm
Greutate: 0.61 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 1119823587
Pagini: 368
Dimensiuni: 154 x 241 x 30 mm
Greutate: 0.61 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Notă biografică
Dr. Shameen Prashantham is Professor of International Business & Strategy and Associate Dean (MBA) at China Europe International Business School (CEIBS) in Shanghai, China. His research focuses on what he calls "dancing with gorillas"--how startups and large multinational corporations partner with each other as a means to improve their prospects of innovation and growth. Spanning a decade-and-a-half, this work has involved conducting fieldwork, teaching executives or giving talks around the world, including in Accra, Bangalore, Beijing, Berlin, Edinburgh, Johannesburg, Lagos, London, Mexico City, Munich, Nairobi, New Delhi, Shanghai, Silicon Valley, Tel Aviv, and Zurich. At present, his focus is on partnerships that contribute to the Sustainable Development Goals (SDGs).
Cuprins
Foreword by David Cohen, Co-Founder, Techstars
Preface
Prologue: Microsoft's Startup Partnering Journey
PART 1: WHY
Chapter 1: Why entrepreneurship matters for large corporations
Chapter 2: Why partnering with startups isn't easy
PART 2: HOW
Chapter 3: How to partner with startups systematically
Chapter 4: Building the capability to partner with startups
PART 3: WHERE
Chapter 5: Partnering with startups around the world
Chapter 6: Partnering with startups as a force for good
Epilogue: Three Mindsets for the SDG Decade of Action
References
Acknowledgements
About the Research
About the Author
Index