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Graphic Design Essentials: With Adobe Software de Professor Joyce Walsh

Graphic Design Essentials: With Adobe Software

Autor Professor Joyce Walsh
en Limba Engleză Paperback – 28 oct 2020
Learning by doing is the best way to get to grips with new ideas, and graphic design is no different. Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you're learning them so they become second nature.Covering all the introductory topics a designer needs to know - from working with colour and layout, to editing images and designing apps - this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals.This new edition includes:- Coverage of Adobe Illustrator, Photoshop and InDesign - Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia- Smaller supporting activities alongside major project exercises- New design formats, including apps and infographics- Downloadable resources to use within the software instruction
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Specificații

ISBN-13: 9781350075047
ISBN-10: 1350075043
Pagini: 224
Ilustrații: 400 colour illus
Dimensiuni: 189 x 246 x 16 mm
Greutate: 0.86 kg
Ediția:2
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom

Caracteristici

Ties together graphic design principles and best practice with step-by-step software tuition in a unique way for students to fully understand how to implement concepts in real-life - going beyond basic software lessons found online

Notă biografică

Joyce Walsh is a Professor at Boston University, USA.

Cuprins

PrefaceIntroduction1. Graphic Design is EverywhereAnalyze DesignDesign Analysis: Environmental GraphicsIntroduction to Adobe PhotoshopDesign + Software Skills 1: Photoshop Layers, Lasso, ImageAdjustmentsMajor Points SummarySoftware Skills SummaryRecommended Readings2. The Elements of DesignCreating Powerful DesignsDesign Analysis: Elements of DesignColorIntroduction to Adobe IllustratorDesign + Software Skills 2.1: Illustrator DrawingDesign + Software Skills 2.2: Photoshop Vector vs. Raster ImagesPhotoshop FiltersDesign Analysis: Complementary Color GridsDesign + Software Skills 2.3: Illustrator Color and DrawingMajor Points SummarySoftware Skills SummaryRecommended Readings3. TypographyIdentifying Typefaces and Making Hard ChoicesType Types: Serif Style CategoriesBeyond SerifsFormatsType TipsAdobe Illustrator Type and Advanced ToolsDesign + Software Skills 3.1: Illustrator Typography ToolsDesign Project 1: Lyrical LayoutsDesign + Software Skills 3.2: Illustrator Shape and Type on a PathDesign + Software Skills 3.3: Illustrator Pen and Fill a Shape with TypeDesign + Software Skills 3.4: Illustrator Pen Tool, Curves, and Type on PathsDesign + Software Skills 3.5: Illustrator Vertical Type Tool and Convert Type to ShapesDesign Project 2: Slang TypeDesign Project 3: Lyrical LayoutsMajor Points SummarySoftware Skills SummaryRecommended Readings4. ImagesAttracting an AudienceIllustrationPhotographyImage ResolutionsFile FormatsAcquiring Digital ImagesDesign + Software Skills 4.1: Image Banks and Photoshop Good Crop, Bad CropDesign + Software Skills 4.2: Photoshop Crop, Image Size and Resolution, Dodge and BurnDesign + Software Skills 4.3: Photoshop Image Adjustments, Selection Tools, Hue/SaturationMajor Points SummarySoftware Skills SummaryRecommended Readings5. LayoutsCapturing the Audience and Enhancing CommunicationPath LayoutsVisual HierarchyDesign Analysis: Path LayoutIntroduction to Adobe InDesignDesign + Software Skills 5.1: InDesign Place Image and Path LayoutDesign Project 4: Path Layout AdvertisementGestalt TheoryGrid LayoutsDesign + Software Skills 5.2: InDesign Grid LayoutMajor Points SummarySoftware Skills SummaryRecommended Readings6. LogosSimple but ComplexTypes of LogosFlexible SystemsDesign Analysis: LogotypesThe Creative ProcessDesign + Software Skills 6: Illustrator Convert Type to Outlines, Redraw Letters, and Place SymbolsDesign Project 5: Logo DesignMajor Points SummarySoftware Skills SummaryRecommended Readings7. Visual ThemesPutting it all TogetherVisual HierarchyEditorial ThemesDesign Analysis: Album Cover DesignDesign + Software Skills 7: InDesign Advanced Images, Type, and LayoutDesign Project 6: Album Cover and Tour Poster DesignsMajor Points SummarySoftware Skills SummaryRecommended Readings8. AppendixKeyboard ShortcutsGlossaryCreditsColor ConnotationsBibliography and Recommended ReadingsIndexAcknowledgments

Recenzii

A comprehensive introduction to fundamental design skills with instructional lessons in technology. The accessible tone makes the text easy to read, and the tutorials are well planned and easy to execute.
Joyce Walsh takes readers on a step-by-step visual journey into graphic design principles and techniques. Featuring visual examples, exercises and best practices, Graphic Design Essentials: With Adobe Software is a great resource for design educators, students and anyone interested in an introduction to design basics and the tools to realise their ideas.
A relevant and interesting approach to delivery of graphic design skills from a technical perspective. Students will undoubtedly relish the application of software skills within the text, and Walsh cites interesting examples to convey principles.