"After long being derided by the citizens of New York, Spider-Ham has finally been recognized for his outsized contribution to the city's safety, and receives the key to the city from none other than the mayor (and, being a cartoon universe, the key actually unlocks New York City's political and financial institutions). Sure, it's just a publicity stunt for the beleaguered mayor ... --but an award is an award! Of course, Spider-Ham isn't paying attention to the fine print telling him he didn't actually get to keep the key, and he swings off without returning the highly coveted oversized object. The next day, when the mayor's office finally gets in touch to ask for the key back, Spider-Ham realizes he must have dropped it sometime in the last 24 hours"--Publisher marketing.