Many sales professionals have periods of success by winning a large project or key account. They may have achieved their sales or financial goals for multiple periods which has provided a feeling of satisfaction and even short term jubilation. Achieving greatness in any profession is rare. Achieving greatness is much bigger than success. This is not a quick fix solution but rather a long-term commitment to an approach that includes; giving maximum effort, living hero principles, improving continuously and serving others as your mission. Greatness is when you can face the most difficult of challenges and find a way to win. The principles within the Greatness Guide are applicable to all sales professionals however, the book is targeted at new and developing sales professionals. By instilling key thoughts, principles and beliefs early in the sales professional's career the individual will develop productive habits and a bias for action that will propel them to achieve personal greatness.